Nissin has released a third commercial as part of the 2017 “Youth” advertising campaign for their “Cup Noodle” product. This one features the titular character from the classic Japanese comic strip Sazae-san (and the cartoon based thereof), which was created by Machiko Hasegawa way back in 1946. Ms Hasegawa is known for being the first female professional comic artist in Japan.
Admittedly, I don’t know very much about Sazae-san, other than the fact that it’s incredibly popular, particularly the cartoon. Although the comic wrapped up decades ago, and Ms Hasegawa herself passed away in 1992, the animated version is still going strong. In fact, according to Wikipedia, it holds the record for the longest running cartoon in the world (1969 – present). Sazae-san is basically a slice-of-life series, similar I suppose to western sitcoms. It centres around the family life of Sazae, a young but independently-minded housewife in post-war Japan. In this commercial, however, Sazae is of course re-imagined as a modern-day high-schooler, as is her future husband, Masuo.
Like the other two commercials, this one comes in both 30 second and 15 second versions. You can check out the 15 second version below.
Now, while writing this post, I noticed that the first commercial in this campaign (the one that featured Kiki from Kiki’s Delivery Service) has been removed from YouTube, which I didn’t think would happen, but I guess that means Nissin only makes their commercials available on Youtube for a limited time. The second commercial (the one featuring Heidi from the book of the same name) is still available, but I imagine it will also be removed soon. And of course, this new commercial will eventually suffer the same fate too. So I apologize in advance if you are reading this sometime in the future and the commercials are no longer available. But I will put a screenshot below, just so you can get idea of how lovely these animated commercials were.🙂
I think there may be one final commercial in this series, which would probably be released in March, the end of the Japanese school year. But till next time, au revoir, arrivederci and may the force be with you!😊