What If Kiki Was a Modern-day High Schooler?

I just came across this cool commercial on my Twitter feed. It was made by the Japanese company Nissin Foods to promote one of their flagship products, the “Cup Noodle”. What makes this commercial so cool is the fact that it features Kiki (and others) from the 1989 Japanese animated film Majo no Takkyubin, (known in English as Kiki’s Delivery Service), one of my favourite films of all time.

I’m sure that many people will be familiar with Kiki’s Delivery Service. It’s one of the early films produced by Hayao Miyazaki and his renowned Studio Ghibli and is based on a popular Japanese children’s book by Eiko Kadono. This commercial, however, is very much a reimagining of Mr Miyazaki’s version of Kiki as a modern-day high schooler, living in Japan. A 15-second version of this commercial has also been released.

These commercials are part of Nissin Food’s 2017 campaign, where the theme is “Youth”. Therefore, other commercials in the same vein as this one will be released, but I don’t know which characters they will feature. There is a bit of a clue, though. Last week a sort of “teaser” commercial was released and it shows a number of different female characters; I presume they will all be appearing in future commercials. The “teaser” commercial is definitely worth checking out. It features some gorgeous hand-drawn pencil artwork, by manga artist Eisaku Kubonouchi, who appears to be in charge of the character designs for this whole campaign. I’ve never come across his work before, but I’ll certainly have to look more into it in the future.

For those who are interested in finding out more about the Kiki’s Delivery Service commercial, you can visit Nissin Food’s campaign page, although this page is of course written in Japanese. Till next time, au revoir, arrivederci and may the force be with you!😊

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